Job Description
POSITION: Digital Marketing Director
LOCATION: We will only consider candidates legally authorized to work in the Netherlands, the UK or the US .Netherlands salary range: €82,342 - €102,928
UK salary range: £61,457 - £76,821
US National salary range: $113,396 - $141,745
New York salary range: $116,599 - $145,749
POSITION SUMMARY:
Digital Fundraising Strategy, B2B Growth and Performance
Define and lead a comprehensive global digital marketing and acquisition strategy to lead sustainable revenue growth (donations, aid sales, consumer engagement), donor lifetime value and customer loyalty.
Lead the development and execution of data-driven campaigns across digital channels like email, web, social, SMS, and paid media.
Conceptualize high-level priority campaigns and provide final review and approval on campaign execution and assets to ensure quality, consistency, and agreement on brand and organizational strategy and goals.
Increase the full audience journey—from lead generation through conversion, retention, and long-term value growth.
Champion a culture of innovation, testing, learning, and optimization (A/B testing, personalization, segmentation).
Oversee web marketing and digital presence in an ever-evolving landscape, including SEO, GEO, and AEO optimization, and content strategy, inbound marketing, and demand generation.
Identify and scale new revenue opportunities, including emerging channels, innovative fundraising models, and global expansion.
Planning, Budgeting, Reporting & Forecasting
Lead global annual marketing budgeting, aligning investment with strategic growth priorities and revenue goals.
Oversee the development of the team's annual workplan and operating roadmap, translating priorities, and applicable plans to improve performance.
Prepare quarterly, and annual forecasting, providing visibility of revenue performance and risks.
Help develop growth models that inform investment decisions, balancing acquisition, engagement, and retention to maximize Return on Investment.
Executive & Board Reporting
Prepare and deliver executive and executive/board-level materials, translating complex performance data into clear insights and recommendations.
Be a trusted advisor to senior leadership on digital marketing, fundraising, and growth planning.
Team Leadership
Manage global marketing teams, aligned to revenue and growth goals.
Empower teams with autonomy within a clear strategic framework, encouraging accountability and new ideas.
Develop and coach talent to build digital leadership across the organization.
Champion digital innovation and collaboration across regions and teams.
WHAT YOU BRING:
10+ years of experience in digital marketing, digital fundraising or growth leadership.
Experience scaling digital revenue and acquisition programs with measurable impact.
Demonstrated experience managing large, complex strategies, including budgets, annual planning, forecasting, and performance management.
Experience in financial modeling, growth modeling, and analysis (e.g., LTV, ROI, etc.).
Experience presenting executive and board-level reporting.
Deep expertise across digital channels (email, paid media, web, social, and peer-to- peer/crowdfunding).
Experience with CRM, marketing automation and fundraising platforms
Experience in fundraising KPI's and reporting; GA4, digital advertising, and social reporting, email/CRM analytics, and A/B testing.
Experience leading cross-functional initiatives and influencing senior stakeholders.
Experience managing cross-cultural teams
Experience with mission-driven work and global impact.
BENEFITS OF WORKING AT THE RAINFOREST ALLIANCE:
Be a part of a global organization with an impactful mission and a collaborative, respectful, and accountable culture.
Enjoy opportunities for professional growth and career development.
Benefit from remote working flexibility and flexible hybrid working environment.
A favourable time‑off policy.
Prioritize your wellbeing. We have numerous ways to promote work-life balance.
Apply now and let's grow together. We look forward to hearing from you and exploring how your skills can help us advance our mission.
If you have any questions about the job vacancy, please contact the HR department: recruitment@ra.org The Rainforest Alliance encourages diversity and inclusion across the global organization. With this commitment to diversity, we are proud to be an equal opportunity employer and do not discriminate on the basis of gender, race, color, ethnicity, religion, sexual orientation, gender identity, ages, disability and any other protected group....Join Us At BaxterAt Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions...
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